SMM is the use of social media platforms like Instagram, Facebook, LinkedIn, and X (Twitter) to promote your brand, products, or services.
Why It Matters:
- Over 4.8 billion people use social media.
- It’s a direct way to engage with your audience and build trust.
Key Tips:
- Be consistent with posting and your brand voice.
- Use visuals—images, videos, reels—to attract attention.
- Run targeted ads to reach the right audience.
- Respond to comments and DMs to build community.
Example:
If you’re a fashion boutique, sharing outfit ideas, behind-the-scenes videos, and styling tips will keep your followers engaged—and likely to buy.