What is Email Marketing?

Email marketing involves sending personalized messages to your subscribers to promote products, share news, or nurture leads.

Why It Matters:

  • For every ₹1 spent, email marketing generates an average return of ₹42.
  • It’s one of the highest-converting digital marketing channels.

Key Tips:

  • Build a clean email list of people who want to hear from you.
  • Send valuable content—like tips, discounts, and product updates.
  • Use catchy subject lines to boost open rates.
  • Automate welcome and follow-up emails.

Example:
An online fitness coach can send weekly health tips, workout videos, and course offers to keep clients engaged and coming back.

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